The statistics don’t lie. If your website takes just one extra second to load, your pageview rate will drop by 11%. And since most people consider 3 seconds to be a sufficient amount of time for a page to load, that means that every second of your website’s loading time counts. If you’re reading this and asking yourself, “what’s the big deal? These young whippersnappers can learn to wait just one more second!” then you’re likely having a senior moment. The truth is, if your ultimate goal is to increase your conversions by up to 7%, then you should forget about your “learn to live with it” motto and try these 5 techniques to improve your website speed.

#1: Do You Really Need All Those Plugins?

If you’re really serious about boosting your loading time, take this opportunity to consider what can stay and what should go in the throw-away pile. Don’t get us wrong, plugins and add-ons are excellent tools for enhancing the look and functionality of your website. But they can also be a major factor in your website speed. Reassess what you have and determine if you can trim any fat. If you have an unhealthy attachment to your plugins or add-ons and you need a little more convincing, test your plug-in performance here. If your website is a mess, don’t expect an easy clean up. Instead of tearing your hair out trying to fix all your speed issues, it can sometimes be easier (though just as heartbreaking) to start all over again. If your website needs a major overhaul, consider hiring a professional web design team to get you started on the right track. 

#2: Say “Yes” to Browser Caching

Once your website has introduced itself to a new user, make sure they stay well acquainted by enabling browser caching. When you click on a website for the first time, the website elements will be stored in your temporary storage so that any revisits will load faster. A user has the choice to delete their temporary files, but generally, we tend to forget these files even exists. How do you enable browsing caching? Check your admin dashboard or contact your website builder….said the computer to your website.

#3: Make Use of a Content Delivery Network (CDN)

What is a content delivery network? Essentially, a CDN is a” is a collection of global servers that caches and delivers content such as images, videos, and Javascript files,” according to MaxCDN.com. Having website elements stored or downloaded across a network of connected servers will boost loading times because a single server does not have to load every component of a website. It may seem complicated, but if you think of a CDN like a network of physical cables that are all attached to each other all over the world, you can easily imagine that a file sitting down the street will get to you a lot faster than one that has to travel all the way across the world through that mess of cables. The purpose of a CDN is to eliminate the unnecessary wait times by downloading website files to networks all over the world. So no matter where you are, a website should load quickly. 

#4: Optimize Your Images

It’s pretty tempting to drag and drop and forget about it. But as a matter of fact, images can really slow down your website load time. Fortunately, fixing your pretty pictures should be pretty easy, and the way to fix it is extremely quick and non-invasive.

The Smaller the Better

Guess what? Your pictures don’t need to be that big. This is one of the main image faux-pas. How small should your image be? That really depends on too many factors to list, but try to crop them within your page width size.

JPEG or PNG

JPEG files should be the number one choice for image sizes unless your picture is something like word art or text, in which case save as a PNG. For more information about choosing the right image, click here.

Proper HTML Code

Make sure that you don’t have any in your code. If an image is supposed to be there, the image source should be within the quotation marks. If there isn’t supposed to be an image, get rid of it. Empty src codes still take up your browser’s time.

#5: Shop Around for Another Web Host

If these techniques still aren’t helping to increase your website speed, then you might want to consider switching web hosts.  You could do everything possible to optimize your website performance, but if the web host simply doesn’t have the juice to deliver a fast response time, start shopping around for a host that works for you. Alternatively, see if your plan comes with upgrades. 

Boosting Your Website Speed Improves SEO

There are only benefits to improving your website speed, but you may have to shell out some money to fix it. But considering the possibility of increased conversions, the investment will be well worth it. And with better website speed comes improved SEO, which consequently exposes your website to more users. If you want to bring your website into the new year with a faster load time, improved conversions, top-of-the-line performance and beautiful design, consult with a professional web design and SEO firm, like Awkward Media, to change the pace of your business. 

The post 5 Ways to Improve Your Website Speed appeared first on Awkward Media.

“Marketing is moving toward video over static content, and YouTube is emerging yet again as a key player.” – Business Insider In this post, we’re going to go over the 3 main reasons why your business NEEDS to have a fully optimized YouTube channel.

1. Further Build Your Brand

A YouTube channel will help to build your business’s identity which will furthermore build the trust of your new and existing customers. It’s an opportunity to give your business a face and voice that will become easily recognizable. Since YouTube is a social media platform that you want to tie in with your existing accounts, it’s important to be consistent with your colour scheme, logo, tone, etc. From a watermark to a channel header, YouTube already offers a lot of personalization options to help make your page your own. Additionally, YouTube gives you the chance to use video to speak for you, your brand, and your product/service. That’s why this is the perfect place for your Explainer Video as it will summarize everything your company does – quick and easy.

 2. Offer Additional Content

If done right, video content is timeless. A YouTube page will let you build an achieve of content for your current (and potential) customers to enjoy. Many will consider this content to be a “bonus” or an additional perk. As long as they don’t feel pressured to make a purchase through you –

 Tips:

• Create a ‘channel trailer’ to give viewers an idea of the content you share
• Have a consistent posting schedule
• Focus on making high-quality videos
• Offer informative and/or entertaining content

More and more people are turning to YouTube to learn new skills which is why it’s the perfect place to expand on your knowledge and provide additional information about your product or service.

 3. Increase Search-ability

Next to Google, YouTube is the second-largest search engine in the world. This means, if properly optimized, YouTube will be a great platform to connect with consumer’s that are looking for something you offer. That being said, with so much content being uploaded, it’s important to stand out of the crowd and ensure that your videos (and page) can be easily found. Every element will help with your results, including: titles, metadata, engaging calls-to-action, etc.

The post 3 Reasons Why Your Business NEEDS A YouTube Channel in 2020 appeared first on Awkward Media.

1. INCLUDE A CALL-TO-ACTION

There are many ways to be more interactive across your different Social Media accounts. One way to get engagement from your audience is to add a high-quality CTA at the end of your post. A CTA (call-to-action)  will set a specific intention and give your audience directions to act upon. Make sure it’s clear and simple, in order to be the most effective.

• Ask them to Like, Comment, and Share the posts with their friends.
• Ask them fun questions to create conversation in the comment section.
• Ask them to enter a featured Giveaway

2. Respond to Comments

Beyond including a CTA, you must then follow through. Consider this your way of displaying your companies customer service.

• Respond (preferably within a few hours of the comment being left)
• Have a mature response. Especially when dealing with negativity
• Be friendly and personable
• Ask a follow-up question if possible to continue conversation

If there’s comments, respond to these comments whether they’re positive or negative. Show appreciation towards the positive posts and respond with an understanding and possible resolution towards the negative ones.

The post 3 Simple Ways to Engage Your Social Media Audience appeared first on Awkward Media.